BRANDS OF HOPE AND GLORY

Prosecco may outsell Champagne but it lags behind when it comes to brand awareness. Lucy Shaw asks what companies can do to get their names on consumers’ lips. BRITAIN’S UNQUENCHABLE thirst for Prosecco has been pivotal to the category’s recent success. Propelled to popularity during the recession, when consumers didn’t want to be seen to be flashing their…

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